Around the same time, YouTube started using server-side ad injection, which allows the platform to inject the ads directly into the video, instead of having the ad as a separate file which can be blocked. It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. Most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.
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On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa. In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and AMC+) without an existing subscription to its base package. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN).
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In March 2025, the ICO opened another investigation into TikTok concerning its use of children’s personal information to recommend content to them. In April 2023, the ICO imposed a £12.7 million fine on TikTok for misusing children’s data. In September 2023, the DPC fined TikTok €345 million for violations of the General Data Protection Regulation (GDPR) vis-à-vis the mishandling of children data. In September 2021, the Ireland Data Protection Commission (DPC) launched investigations into TikTok concerning the protection of minors’ data and transfers of personal data to China.
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TikTok has allowed many music artists to gain a wider audience, often including foreign fans. The app has spawned numerous viral trends, Internet celebrities, and music trends around the world. On 19 July 2023, TikTok Music was expanded for select users in Australia, Mexico and Singapore. However, a few days later, users on Twitter discovered that the software uses code from the open-source OBS Studio. Accounts of users that are of age, have at least 100,000 followers and agree to the terms can activate a “Tip” button on their profile, which allows followers to tip any amount, starting from $1.
TikTok announced a “family safety mode” in February 2020 for parents to be able to control their children’s presence on the app. Users also can set specific videos to either “public”, “friends only”, or “private” regardless if the account is private or not. Content is curated by TikTok’s artificial intelligence depending on the content a user liked, interacted with, or searched. On 18 April 2024, Notes first released to users in Canada and Australia for limited testing.
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It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution. In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short unskippable adverts, intending to consolidate all ads into the beginning of a video. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. As of May 2019update, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024update, there were approximately 14.8 billion videos in total. Doctors suggested that the cause may be a social one as users who consumed content showcasing various tics would sometimes develop tics of their own, akin to mass psychogenic illness. The Wall Street Journal has reported that doctors experienced a surge in reported cases of tics, tied to an increasing number of TikTok videos from content creators with Tourette syndrome.
- Users can choose whether any other user, or only their “friends”, may interact with them through the app via comments, messages, or “react” or “duet” videos.
- It also found more “mainstream-adjacent Conservative creators” gaining over alt-right and extremist videos by 2020.
- After a new set of Russian war censorship laws was installed in March 2022, the company announced a series of restrictions on Russian and non-Russian posts and livestreams.
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As of December 2024update the Playables catalog has over 130 games in various genres, including trivia, action and sports. In December 2024, YouTube began testing a new multiplayer feature for that service, supporting multiplayer functionality across desktop and mobile devices. Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers. In late October 2023, YouTube began cracking down on the use of ad blockers on the platform.
- An article in the law insists that all organizations and citizens shall “support, assist and cooperate with national intelligence efforts.” Analysts differ in their assessments of the data collection risks.
- YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’.
- On 30 December 2022, President Joe Biden signed the No TikTok on Government Devices Act, prohibiting the use of the app on devices owned by the federal government, with some exceptions.
- In April 2024, TikTok users started receiving notifications that their current and future picture posts would be shown on a new app called TikTok Notes.
- In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader.
- According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco.
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Additionally, the app features a dashboard with statistics on how often the app is opened, how much time is spent browsing it and when the browsing occurs. The block only lifts after the app is exited and left unused for a set period of time. In June 2022, TikTok introduced the ability to set a maximum uninterrupted screen time allowance, after which the app blocks off the ability to navigate the feed. Insomnia is considered a strong mediator between screen media time and mental health symptoms which implies that engaging in screen time pushes out adequate sleep and leads to decreased mental health. TikTok has also received criticism for enabling children to purchase coins which they can send to other users. A trend making fun of autism eventually created a huge backlash, even on the platform itself, and the company ended up removing the hashtag altogether.
“Midsize” fashion gained greater exposure on TikTok after many creators opened up about not able to find clothing sizes that fit them well. These hashtags have amassed 4.6 million and 4.5 million posts, respectively, according to the platform. Food-related content on TikTok is often categorized under the hashtags #TikTokFood and #FoodTok.
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Concerns have been raised about the potential control and influence of the Chinese government over TikTok’s owner, ByteDance, in particular the extraterritorial implications of China’s 2017 National Intelligence Law. In a November 2022 update to its European privacy policy, TikTok stated that its global corporate group employees from China and other countries could gain remote access to the user information of accounts from Europe based on “demonstrated need”. Experts considered them to be “vague” and their implications “problematic” for the United States due to the country’s general lack of robust data privacy laws. The terms said that user authorization would be requested if local law demands such. President Joe Biden announced that it had opened a TikTok account while taking “advanced safety precautions”.
YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. In December 2012, two billion views were removed from the view counts of Universal and Sony music videos on YouTube, prompting a claim by The Daily Dot that the views had been deleted due to a violation of the site’s terms of service, which ban the use of automated processes to inflate view counts. The platform aims to penalize creators using misleading or sensationalized titles, with potential actions including video removal or channel suspension. After testing earlier in 2021, YouTube removed public display of dislike counts on videos in November 2021, claiming the reason for the removal was, based on its internal research, that users often used the dislike feature as a form of cyberbullying and brigading.
The system, which was initially called “Video Identification” and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply.
In response to the exposé, Kenya’s Communications Authority (CA) launched a formal inquiry, directing TikTok to remove all sexual content involving minors and submit a detailed plan to strengthen its moderation and child protection systems. Reporting in The Washington Post suggested that the virality of the letter had been limited prior to media coverage, having never trended on TikTok. TikTok was also accused by Malaysia’s minister of communications, Fahmi Fadzil of suppressing pro-Palestinian content.
The founder of ByteDance, Zhang Yiming, stated that “China is home to only one-fifth of Internet users globally. If we don’t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must.” Douyin includes an in-video search feature that can search by people’s faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. While TikTok and Douyin share a similar user interface, the platforms operate separately. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation, offensive content, and its role during the Gaza war. The popularity of TikTok has allowed viral trends in food, fashion, and music to take off and increase the platform’s cultural impact worldwide. The developer, TikTok Ltd., indicated that the app’s privacy practices may include handling of data as described below.
In November 2016, YouTube released YouTube VR, a dedicated version with an interface for VR devices, for Google’s Daydream mobile VR platform on Android. On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024 the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022.
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YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”.
TikTok said that it had removed 204 accounts for swaying public opinion about the war while obscuring their origins and that its fact checkers had removed 41,191 videos for violating its misinformation policies. Tracking Exposed, a user data rights group, learned of what was likely a technical glitch that became exploited by pro-Russia posters. After a new set of Russian war censorship laws was installed in March 2022, the company announced a series of restrictions on Russian and non-Russian posts and livestreams. The users had shared on TikTok an article published by celebscritic.com alleging that K. TikTok partnered with the National Association of Secretaries of State to give accurate local information to users. TikTok removed some of these videos and has generally added links to accurate COVID-19 information on videos with tags related to the pandemic.
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